Nanushka: a Hungarian ethical brand to get to know
Ethical production, vegan leather, minimalist design and recognition from influencers and A-list celebrities.
Hungarian brand Nanushka was founded in 2005 by Budapest-based designer Sandra Sandor. However, the brand only really became popular a couple of years ago, when Peter Baldasti joined the team and took over. For a long time, Hungarian brand founder and designer Sandra Sandor only worked in the local market, dressing Budapest residents in elegant Nanushka dresses. In 2016, the brand went international: Sandor decided to make herself and her idea known around the world. Two years later, she joined New York Fashion Week, gained support from fashion's top influencers and her clothes ended up in the wardrobes of Kaia Gerber, Rihanna, Dua Lipa and Gigi Hadid.
Hungarian brand Nanushka was founded in 2005 by Budapest-based designer Sandra Sandor. However, the brand only really became popular a couple of years ago, when Peter Baldasti joined the team and took over. For a long time, Hungarian brand founder and designer Sandra Sandor only worked in the local market, dressing Budapest residents in elegant Nanushka dresses. In 2016, the brand went international: Sandor decided to make herself and her idea known around the world. Two years later, she joined New York Fashion Week, gained support from fashion's top influencers and her clothes ended up in the wardrobes of Kaia Gerber, Rihanna, Dua Lipa and Gigi Hadid.
Nanushka is an excellent example of a brand with exciting designs that are functional, well-packaged and made from quality materials. It can easily fit both an office dress code and your day off. The brand is particularly focused on leather: dresses, tops, trousers and voluminous puffy jackets that have made Nanushka famous. In 2017, the caramel-coloured down jacket dominated Instagram feeds throughout the autumn-winter season.
The men's line appeared relatively recently: in 2019, while working on it, Sandra Sandor ensured that all the brand's key features and values were preserved here too.
The men's line appeared relatively recently: in 2019, while working on it, Sandra Sandor ensured that all the brand's key features and values were preserved here too.
Nanushka?
Nanushka is Sandor's childhood nickname, which was given to her by her father. She could not pronounce her abbreviated name - Sandy - and kept saying Nani, which eventually became the poignant Nanushka. Her mother also played a key role in this story, pushing her daughter to choose a profession. She founded one of the first children's clothing businesses in Hungary and Sandor herself often became a test model. The designer has repeatedly said that she grew up surrounded by patterns, fabrics, threads and buttons and realised quite early on that she would connect her life with fashion.
Sustainability and Social Media
The brand's DNA is a blend of cultures and traditions from the West and the East. Nanushka is characterised by a minimalist design and a sharp silhouette. Sandor uses an essential and natural palette of colours, paying great attention to the quality of materials. One of the brand's main directions is sustainability. The design team consists of several people who control all supply chains, fabrics and materials.
The brand is famous for its faux leather, for which fashionistas have fallen in love with Nanushka. Down jackets, dresses, skirts, shirts and jackets are a dream for those who care about fashion and the environment at the same time. The brand uses an innovative proprietary material that mimics the structure of natural leather but is created by applying polyurethane to a textile base in compliance with Cruelty-Free standards.
Instagram and the development of social media have played a significant role in the brand's success. The aesthetic and elegant notes in the brand's official account attracted the attention of many bloggers who started to covet the Hungarian designer's fashionable items in their collection. In 2019 a quilted down jacket made of faux leather became the main must-have of the autumn-winter season, and after Rihanna's appearance in a knitted midi dress with laces at the waist, we all started to dress the same way.
The brand is famous for its faux leather, for which fashionistas have fallen in love with Nanushka. Down jackets, dresses, skirts, shirts and jackets are a dream for those who care about fashion and the environment at the same time. The brand uses an innovative proprietary material that mimics the structure of natural leather but is created by applying polyurethane to a textile base in compliance with Cruelty-Free standards.
Instagram and the development of social media have played a significant role in the brand's success. The aesthetic and elegant notes in the brand's official account attracted the attention of many bloggers who started to covet the Hungarian designer's fashionable items in their collection. In 2019 a quilted down jacket made of faux leather became the main must-have of the autumn-winter season, and after Rihanna's appearance in a knitted midi dress with laces at the waist, we all started to dress the same way.
