Parajumpers: aesthetics and comfort in extreme weather conditions
Winter is just around the corner and we need to be ready. If you live in a northern region or love to go skiing in winter, then you should consider the brand we are talking about today. Its clothes will keep you warm in extreme weather conditions and allow you to feel comfortable in any kind of winter sport! It's time to get to know Parajumper!
This brand was founded by designer Massimo Rossetti in 2005 who was inspired by an encounter with an American parachutist working as a rescue worker in freezing Alaska. The company produces and packages garments for those who enjoy an active lifestyle and extreme weather conditions. Its most famous items are leather jackets, down jackets, quilted waistcoats and windbreakers.
This relatively young brand (usually abbreviated to JPS) appeared in Italy in 2005 but quickly gained worldwide acclaim. In addition to jackets and down jackets, Parajumpers makes complementary accessories such as sweatshirts and more.
The founder
Massimo Rossetti is a renowned fashion designer who has tried to create a line of clothing that can keep you warm at high altitudes or when the temperatures drop. The brand's concept is that things should always be warm and not cause discomfort to the wearer. Even before creating his collection, Rossetti had years of experience behind him, which is why the brand has gained popularity and trust.
The story of the brand was born from a chance encounter. The famous Italian designer Massimo Rossetti met a member of the 210th Rescue Squadron in a bar in Alaska, a paratrooper who inspired the style of Parajumpers.
During the conversation, he asked him about the rescue operations that took place in extreme conditions in Anchorage, Alaska, and about the tasks of Squadron 210, which focus on rescuing both stranded climbers and shipwrecked people. The representatives of the squadron wear comfortable military clothing and Massimo Rossetti himself has noticed this during conversations. The 210th Squadron's motto is 'We do these things so that others can live'. Rossetti added:" ...and to feel comfortable.
After an informal chat in a bar, the Italian designer started working with Ape. The project was entirely dedicated to creating a collection of innovative winter jackets. It was crucial to make the outerwear functional, comfortable and attractive at the same time.
Brand characteristics
Parajumpers is military/utility style clothing. In the first collection, the military style characteristics were particularly pronounced. In addition to the design, the functional characteristics indicated adherence to the military style. Cut, accessories: everything is selected to wear the clothing in the most extreme northern regions. However, it never looks out of place, especially in the city when temperatures drop significantly. That's why ski enthusiasts and even professional athletes have started to pay attention to Parajumpers.
Despite their affection for militaristic design, Parajumpers has long been one of the most popular brands among urban fashionistas. You can wear such a jacket for your daily routine, or on long hikes in the mountains in winter - you'll feel warm and safe anywhere. How come?
Because the brand uses methods that are as simple as they are effective for pre-stitching control of any material used to create a new pattern. For casual wear enthusiasts and those who love the brand, Parajumpers has a line of hoodies that are particularly suitable for the winter season.
